Knowledge Has Become The Key Resource Of

Customers Pay Only For What Is Of Use To Them And Gives Them Value. Nothing Else Constitutes Quality.

If General Perception Changes From Seeing The Glass As 'half-full' To Seeing It As 'half Empty' There Are Major Innovative Opportunities.

The Most Important, And Indeed The Truly Unique, Contribution Of Management In The 20th Century Was The Fifty-fold Increase In The Productivity Of The Manual Worker In Manufacturing. The Most Important Contribution Management Needs To Make In The 21st Century Is Similarly To Increase The Productivity Of Knowledge Work And The Knowledge Worker.

The Essence Of Management Is To Make Knowledge Productive.

We Live In An Age Of Unprecedented Opportunity: If You’ve Got Ambition And Smarts, You Can Rise To The Top Of Your Chosen Profession, Regardless Of Where You Started Out.