Leading Is A Skill, Not A Gift.

A Tribe Is A Group Of People Connected To One Another, Connected To A Leader, And Connected To An Idea. For Millions Of Years, Human Beings Have Been Part Of One Tribe Or Another. A Group Needs Only Two Things To Be A Tribe: A Shared Interest And A Way To Communicate.

The Best Experiences And The Biggest Ideas Don't Fit Into A Category. They Change It.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

The Resistance Is The Voice In Your Head Telling You To Use Bullets In Your Powerpoint Slides...it’s The Voice That Tells You To Leave Controversial Ideas Out Of The Paper You’re Writing, Because The Teacher Won’t Like Them. The Resistance Pushes Relentlessly For You To Fit In.

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.