Let Yourself Be Enchanted In Small Ways.

If You're An Entrepreneur And You Think That The President Makes A Difference To Your Business, You Should Stay At Your Current Job.

You Know You're Ready To Write A Book When You Have A Feeling That You Should Do It, No Matter What Anybody Says. It's Like Falling In Love Or Starting A Company. When You're Still Wondering If You Should Get Married Or You're Still Wondering Whether You Should Start A Company That Might Be Not The Right Person Or The Right Idea. And Writing Is The Same Way. When You've Locked On To The Topic, You'll Just Write It.

For Startups, Sm Is Now Crucial: It Has Never Been Cheaper And Easier To Reach One's Customers. Entrepreneurs Should Thank God For Twitter, Facebook.

Just Do What's Right For The Customer, And You'll Be Okay.

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.