Like All Technology, Social Media Is Neutral

Like All Technology, Social Media Is Neutral But Is Best Put To Work In The Service Of Building A Better World.

As Any Speaker Will Tell You, When You Address A Large Number Of People From A Stage, You Try To Make Eye Contact With People In The Audience To Communicate That You're Accessible And Interested In Them.

Ultimately, It's Possible That Social Media Platforms Will Be Designed As Templates That The Users Themselves Customize In Terms Of The Best Way To Express Their Community And Experience Of Life, And Brands Will Have To Simply Follow Suit.

Concerned Consumers Are Realizing That They Can Use Social Media To Organize Themselves Around Shared Values To Start Effective Movements. Social Media Gives Them A Sounding Board To Share Ideas, As Well As A Means To Punish Irresponsible Corporate Behaviors.

As We Approach Each Of The Great Social Challenges Of Our Time We Must Acknowledge That Old Thinking Will Not Provide The New Solutions We Need. These Solutions Will Be Uncomfortable, Hard To Sell And Risky To Execute. But The Cost Of Not Doing So Is Even Greater.