Listen To Your Fear But Don't Obey

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

The Value We Create Is Directly Related To How Much Valuable Information We Can Produce, How Much Trust We Can Earn, And How Often We Innovate.

Everyone Has Failed, Everyone Has Misspoken, Everyone Has Meant Well But Done The Wrong Thing. Your Favorite Restaurants, Cafes And Books Have All Gotten A One-star Review Along The Way. No Brand Is Perfect, No Individual Can Pretend To Be Either. Perfect Can't Possibly Be The Goal, We're Left With Generous, Important And Human Instead.

Denigrating Art You Don't Understand Doesn't Hurt The Art - It Reveals Something About Your Willingness To Learn.

Successful People Are The Ones Who Are Breaking The Rules.