Low Price Is A Great Way To

People Watch What You Do More Than Listen To What You Say.

The Opportunity Is Not In Being Momentarily Popular With The Anonymous Masses. It's In Being Missed When You're Gone, In Doing Work That Matters To The Tribe You Choose.

There's A Big Difference Between Not Settling And Not Starting.

When We Think Of Design, We Usually Imagine Things That Are Chosen Because They Are Designed. Vases Or Comic Books Or Architecture... It Turns Out, Though, That Most Of What We Make Or Design Is Actually Aimed At A Public That Is There For Something Else. The Design Is Important, But The Design Is Not The Point. Call It "public Design"... Public Design Is For Individuals Who Have To Fill Out Our Tax Form, Interact With Our Website Or Check Into Our Hotel Room Despite The Way It's Designed, Not Because Of It.

Catering To The Passionate Is Exactly What You Should Do.