Lowering Prices Is Easy. Being Able To

Above All Else, Align With Customers. Win When They Win. Win Only When They Win.

Read The Declaration Of Independence To Your Children As A Tradition Every Fourth Of July. Make Sure They Understand Why The Word "pursuit" Precedes The Word "happiness."

We Like To Pioneer, We Like To Explore, We Like To Go Down Dark Alleys And See What's On The Other Side.

Cultures Aren’t So Much Planned As They Evolve From That Early Set Of People.

We Watch Our Competitors, Learn From Them, See The Things That They Were Doing For Customers And Copy Those Things As Much As We Can.