Madness Is No Madness When Shared.

When Opting Out From Partnership Is So Easy, Every Minor Disagreement Is Perceived As A Major Catastrophe And Irreparable Disaster.

Ideally, Nothing Should Be Embraced By A Consumer Firmly, Nothing Should Command A Commitment Till Death Do Us Part, No Needs Should Be Seen As Fully Satisfied, No Desires Considered Ultimate. There Ought To Be A Proviso 'until Further Notice' Attached To Any Oath Of Loyalty And Any Commitment. It Is But The Volatility, The In-built Temporality Of All Engagements That Truly Counts; It Counts More Than The Commitment Itself, Which Is Anyway Not Allowed To Outlast The Time Necessary For Consuming The Object Of Desire (or, Rather, The Time Sufficient For The Desirability Of That Object To Wane).

'i Am Insecure' Means: I Can't Cope On My Own. The Odds Are Overwhelming. I Can't Resist Them On My Own. I Need Us To Join Forces, Stand Shoulder To Shoulder, March Hand In Hand.

It Is So True That In Liquid Modernity Freedom Was, So To Speak, Let Off The Leash, And For A Quite A Number Of Years The Freedom Of Choice Was "in Principle" Unlimited. One Result Was The Weakening Of Inter-human Bonds, Particularly Inherited Bonds, And The Counterfactual Assumption That Individuals Must And Can Fend For Themselves.

The Consumerist Culture Insists That Swearing Eternal Loyalty To Anything And Anybody Is Imprudent, Since In This World New Glittering Opportunities Crop Up Daily.