Making Things Easy Is Hard.

The Problem Is Not Software 'friendliness'. It Is Conceptual Clarity. A Globe Does Not Say, 'good Morning'. It Is Simple And Clear, Not 'friendly'.

Any Fool Can Use A Computer. Many Do.

The World Wide Web Is Precisely What We Were Trying To Prevent. We Long Ago Foresaw The Problems Of One-way Links, Links That Break (no Guaranteed Long-term Publishing), No Way To Publish Comments, No Version Management, No Rights Management.

Regularity Chauvinists Are People Who Insist That You Have Got To Do The Same Thing Every Time, Every Day, Which Drives Some Of Us Nuts. Attention Deficit Disorder - We Need A More Positive Term For That. Hummingbird Mind, I Should Think.

A User Interface Should Be So Simple That A Beginner In An Emergency Can Understand It Within Ten Seconds.