Marketing Is A Contest For People's Attention.

Defending Mediocrity Is Exhausting.

There's No Shortage Of Great Ideas. There's A Shortage Of Execution.

We're Going To Spend Our Entire Future Living In Tomorrow-investing Now, When It's Difficult, Is The Single Best Moment.

I Wonder Why Anyone Would Hesitate To Be Generous With Their Writing. I Mean, If You Really Want To Make A Living, Go To Wall Street And Trade Oil Futures ... We're Writers. We're Doing Something That Is Inherently A Generous Act. We're Exposing Ourselves To The Muse And To The Things That Frighten Us. Why Do That If You're Not Willing To Be Generous? And Paradoxically, Almost Ironically, It Turns Out That The More Generous You Are, The More Money You Make. But That's Secondary. For Me, The Privilege Of Being Generous Is Why I Get To Do This.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.