Marketing Is A Contest For People's Attention.

My New Favorite Word Is 'awkward.'...th E Reason We Need To Be In Search Of Awkward Is That Awkward Is The Barrier Between Us And Excellence, Between Where We Are And The Remarkable. If It Were Easy, Everyone Would Have Done It Already, And It Wouldn't Be Worth The Effort.

If You Need To Conceal Your True Nature To Get In The Door, Understand That You'll Probably Have To Conceal Your True Nature To Keep That Job.

Effort Is Its Own Reward If You Allow It To Be.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

Rehearsing Failure Is Simply A Bad Habit, Not A Productive Use Of Your Time. When You Choose To Visualize The Path That Works, You're More Likely To Shore It Up And Create An Environment Where It Can Take Place.