Marketing Is No Longer About The Stuff

'how Was Your Day?' Is A Question That Matters A Lot More Than It Seems.

Just Because Something Is Easy To Measure Doesn't Mean It's Important.

I've Found That Giving Gifts Is Transformative. It Makes Me Better. It Clarifies My Thinking And Allows Me To Do Better Work.

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.