Marketing Is Really Theater. It's Like Staging

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

Great Marketing Cannot Sell A Pedestrian Product Very Well.

Insatiable Curiosity Is Infectious To Everyone Around You. We Live In An Era Today Where We Can Get The Answers For Everything. In My Generation, Going To School Meant Learning The Answers. Today, Education Should Be More About Knowing What The Right Questions Are. The Answers Come For Free.

I Have Found That I Always Learn More From My Mistakes Than From My Successes. If You Aren't Making Some Mistakes, You Aren't Taking Enough Chances.

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.