Marketing Is The Distinguishing, Unique Function Of

The Single Most Important Thing To Remember About Any Enterprise Is That There Are No Results Inside Its Walls. The Result Of A Business Is A Satisfied Customer.

Unless Commitment Is Made, There Are Only Promises And Hopes... But No Plans.

There Is The General Belief That The Corporation Income Tax Is A Tax On The "rich" And On The "fat Cats." But With Pension Funds Owning 30% Of American Large Business-and Soon To Own 50%-the Corporation Income Tax, In Effect, Eases The Load On Those In Top Income Brackets And Penalizes The Beneficiaries Of Pension Funds.

The Enterprise That Does Not Innovate Ages And Declines. And In A Period Of Rapid Change Such As The Present, The Decline Will Be Fast.

The Most Important Contribution Management Needs To Make In The 21st Century Is ... To Increase The Productivity Of Knowledge Work And The Knowledge Worker