Marketing Is The Distinguishing, Unique Function Of

Capitalism Is Being Attacked Not Because It Is Inefficient Or Misgoverned But Because It Is Cynical. And Indeed A Society Based On The Assertion That Private Vices Become Public Benefits Cannot Endure, No Matter How Impeccable Its Logic, No Matter How Great Its Benefits.

In The Managerial Organization, The Top People Sit In Judgment; In The Innovative Organization It Is Their Job To Encourage Ideas, No Matter How Unripe Or Crude.

Knowledge Is Being Applied To Knowledge Itself. It Is Now Fast Becoming The One Factor In Production, Sidelining Both Capital And Labour.

There Is Every Indication That The Period Ahead Will Be An Innovative One, One Of Rapid Change In Technology , Society , Economy , And Institutions .

The Enterprise That Does Not Innovate Ages And Declines. And In A Period Of Rapid Change Such As The Present, The Decline Will Be Fast.