Marketing Is Too Important To Be Left

The Greatest Success Goes To The Person Who Is Not Afraid To Fail In Front Of Even The Largest Audience.

Take Risks. Ask Big Questions. Don't Be Afraid To Make Mistakes; If You Don't Make Mistakes, You're Not Reaching Far Enough.

Profit Is Not The Proper End And Aim Of Management - It Is What Makes All Of The Proper Ends And Aims Possible

People, Materials, Facilities, Money, And Time Are The Resources Available To Us For Conducting Our Business. By Applying Our Skills, We Turn These Resources Into Useful Products And Services. If We Do A Good Job, Customers Pay Us More For Our Products Than The Sum Of Our Costs In Producing And Distributing Them. This Difference, Our Profit, Represents The Value We Add To The Resources We Utilize.

Avoid Openly Trying To Reform People. Every Man Knows He Is Imperfect, But He Doesn't Want Someone Else Trying To Correct His Faults. If You Want To Improve A Person, Help Him Embrace A Higher Working Goal-a Standard, An Ideal-and He Will Do His Own 'making Over' Far More Effectively Than You Can Do It For Him.