My Father Always Used To Say ‘treat

Nfl Films Has Had One Continuous, Creative Vision For 47 Years. These Are Timeless Things; Timeless Stories That We Capture Just Like People Go Back And Read Greek Mythology.

When We Started Nfl Films, There Were No Focus Groups, There Were No Demographic Studies, There Were No Surveys. Every Decision That We Made, We Made With Our Hearts, Not With Our Heads. And, In The Very Beginning, We Really Didn't Even Have A Business Plan.

I've Been Very Lucky In The Freedom That I've Been Given. Every Artist Needs Two Types Of Freedom: You Need The Freedom To - The Freedom To Come Up With An Idea Or Treatment - And Then You Need The Other Half Of The Freedom, And That's Freedom From - Somebody Saying, 'this Is Great. This Is How I Want You To Do It'.

If There's One Thing I Can't Stand, It's Not Being Noticed.

To Me, Football Is Very Personal. Even As A Kid, I Looked At Football In Dramaturgical Terms. It Wasn't The Score That Interested Me, It Was The Struggle.