My Mother Was Very Protective Of Her

If You Can’t Reduce Your Argument To A Few Crisp Words And Phrases, There’s Something Wrong With Your Argument.

Advertising At Its Worst Will Be Killed By The Internet. And Rightly So.

Politics Is Not A World For The Squeamish Or Fainthearted.

Advertising Must Respect The Intelligence Of Its Audience And If It Does Not Prompt Them To Think, It Will Be Instantly Dismissed.

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.