My Passion. My Commitment. This Is The

There's An Energy And Excitement When You're Building A Company. You Have So Much Tail Wind. You're Planting New Seeds. But It's Also Scary, Because There's No Safety Net.

The Success Of The Starbucks Has Been Based On This Balance Between Profitability And A Social Conscience. Everywhere We're Doing Business, Were Trying To Manage The Business Through The Lens Of Humanity.

Managing And Navigating Through A Financial Crisis Is No Fun At All.

Sometimes The Difference Between Winning And Losing Is Will. The Will To Make It Happen.

We Would Take Something Old And Tired And Common - Coffee - And Weave A Sense Of Romance And Community Around It. We Would Rediscover The Mystique And Charm That Had Swirled Around Coffee Throughout The Centuries.