New Customers Come From The Action Of

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

Learning Is The Essential Unit Of Progress For Startups.

When Blame Inevitably Arises, The Most Senior People In The Room Should Repeat This Mantra: If A Mistake Happens, Shame On Us For Making It So Easy To Make That Mistake.

The Only Way To Win Is To Learn Faster Than Anyone Else.

Customers Don't Know What They Want. There's Plenty Of Good Psychology Research That Shows That People Are Not Able To Accurately Predict How They Would Behave In The Future. So Asking Them, 'would You Buy My Product If It Had These Three Features?' Or 'how Would You React If We Changed Our Product This Way?' Is A Waste Of Time. They Don't Know.