One Can Either Work Or Meet. One

Entrepreneurship Rests On A Theory Of Economy And Society. The Theory Sees Change As Normal And Indeed As Healthy. And It Sees The Major Task In Society – And Especially In The Economy – As Doing Something Different Rather Than Doing Better What Is Already Being Done. This Is Basically What Say, Two Hundred Years Ago, Meant When He Coined The Term Entrepreneur.

The Monomaniac Is Unlikely To Succeed. Most Leave Only Their Bleached Bones In The Roadless Desert. But The Rest Of Us, With Our Multiple Interests Instead Of A Single Mission, Are Certain To Fail And Have No Impact At All.

The Fundamental Reality For Every Worker, From Sweeper To Executive Vice-president, Is The Eight Hours Or So That He Spends On The Job. In Our Society Of Organizations, It Is The Job Through Which The Great Majority Has Access To Achievement, To Fulfillment, And To Community.

Tomorrow Always Arrives. It Is Always Different. And Even The Mightiest Company Is In Trouble If It Has Not Worked On The Future. Being Surprised By What Happens Is A Risk That Even The Largest And Richest Company Cannot Afford, And Even The Smallest Business Need Not Run.

What Can I Contribute That Will Significantly Affect The Performance And The Results Of The Institution I Serve?