One Does Not Start With Facts. One

I'm A Writer. I Could Not Or Would Not Ever Run A Business. I Don't Even Have A Secretary. And Contrary To Some Of The Stereotypes, Entrepreneurs Are Not Loners. I Am.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.

The Society Of Organizations Is New-only Seventy Years Ago Employees Were A Small Minority In Every Society.

There Is A Point Of Complexity Beyond Which A Business Is No Longer Manageable.

Business Has Only Two Basic Functions - Marketing And Innovation.