Only A Fool Never Changes His Mind.

Whatever You And Your Team Decide Your New Brand Will Stand For, Deliver On That Promise. That's The Only Way You'll Ever Control Your Brand. And Beware: Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will.

I Have Learnt So Much Over My 40 Years Of Business Which Would Have Been Valuable To Me When I Was Younger.

Most Of Our Businesses Do Succeed, But If Something Completely Fails, Then As Long As We Bow Out Gracefully And Pay Off All Our Debts, And Nobody Gets Hurt, Then I Don't Think People Disrespect Virgin For Trying. The Public Appreciates Someone Having A Go; It Appreciates The Attempt. Who's Been A Success In Life Who Hasn't Failed?

Remember The To-do List But Don't Forget The To-be List.

The War On Drugs Has Gone On For About Forty-five, Fifty Years - And It's Been A Complete Failure. If You Had A Business That Was Failing So Badly, You Would Change Course. And It's Just Incredible That Governments Continue Along The Same Course.