Operational Effectiveness And Strategy Are Both Essential

Strategy Is Choice. Strategy Means Saying No To Certain Kinds Of Things.

There's A Fundamental Distinction Between Strategy And Operational Effectiveness.

Apple Does All Of Its Research And Development In America. It Has All These Brilliant People Sitting In Silicon Valley. But Until Recently, Apple Made Nothing In America. Zero. And The Jobs That Were Accessible To A Good, Well-trained Worker That Knew How To Do Welding Or Assembly, None Of Those Jobs Had Stayed In America. We Don't Have The Workforce.

A Strategy Delineates A Territory In Which A Company Seeks To Be Unique.

I Teach In The Medical School, The School Of Public Health, The Kennedy School Of Government, And The Business School. And It's The Best Perch... Because Most Of My Work Crosses Boundaries.