Our Biggest Cost Is Not Power, Or

We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.

If You Make Customers Unhappy In The Physical World, They Might Each Tell 6 Friends. If You Make Customers Unhappy On The Internet, They Can Each Tell 6,000 Friends.

Obsess About Customers, Not Competitors.

Our Alliance With Toysrus.com Has Proven To Be A Great Win For Customers, And We've Looked Forward To Taking The Next Step By Introducing The New Babiesrus.com Teamed With Amazon.com Store Since We Forged The Alliance Last August.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.