Our Willingness To Suffer For The Sake

Advertisers Are Not Thinking Radically Enough - They Look For Technology To Lead Instead Of Trying The Neuroscience Approach And Thinking About What Parts Of The Brain Haven't Been Activated Before. These New Experiences Bring New Capabilities To The Brain.

Human Beings Either Function As Individuals Or As Members Of A Pack. There's A Switch Inside Us, Deep In Our Spirit, That You Can Turn One Way Or The Other. It's Almost Always The Case That Our Worst Behaviour Comes Out When We're Switched To The Mob Setting. The Problem With A Lot Of Software Designs Is That They Switch Us To That Setting.

The Wisdom Of Crowds Works When The Crowd Is Choosing The Price Of An Ox, When There's A Single Numeric Average. But If It's A Design Or Something That Matters, The Decision Is Made By Committee, And That's Crap. You Want People And Groups Who Are Able To Think Thoughts Before They Share

People Have To Be Able To Make Money Off Their Brains And Their Hearts. Or Else We're All Going To Starve, And It's The Machines That'll Get Good.

You Have To Be Somebody Before You Can Share Yourself.