People Are Willing To Work Free, And

Disasters Are Usually A Good Time To Re-examine What We've Done So Far, What Mistakes We've Made, And What Improvements Should Come Next.

In A World Where Everyone Is Behaving Honestly, Any Dishonesty Constitutes A Big Infraction. But, In A World Where Many People Are Behaving Dishonestly, And The News Is Filled With Stories Of Their Infractions, Even Big Infractions Can Feel Small To The Perpetrator.

We Don't Really Want A Huge House, But We Want The House To Be Slightly Bigger Than Our Neighbors, And A Car That Is Bigger Than Our Neighbor's, And They're Going On Vacation That's Slightly More Expensive, And This Escalation Happens That Things Got Out Of Hand.

The People Who Need To Overcome Temptation To The Highest Degree Have The Hardest Time Doing It.

Do You Know How Much Money You Would Save If You Changed Your Light Bulb To Compact Florescent Light Bubs? How Much Would You Save If You Decreased Your Temperature Of Your House In The Winter By One Degree, Or Increase It By One Degree? We Just Don't Know These Numbers, But I Think Displays Could Make It A Memorable Change In Terms Of Attention, And Also Help Us Translate It In Terms Of Concrete Ways On What You Can Get.