People Know What They Want Because They

Laughing In The Cultural Industry Is Mockery Of Happiness.

The Inadequacy Of The Purely Purpose-oriented Form Is Revealed For What It Is-a Monotonous, Impoverished Boring Practicality.

The New Human Type Cannot Be Properly Understood Without Awareness Of What He Is Continuously Exposed To From The World Of Things About Him, Even In His Most Secret Innervations.

In Myths The Warrant Of Grace Was The Acceptance Of Sacrifice; It Is This Acceptance That Love, The Re-enactment Of Sacrifice, Beseeches If It Is Not To Feel Under A Curse.

Everybody Must Have Projects All The Time. The Maximum Must Be Extracted From Leisure ... The Whole Of Life Must Look Like A Job, And By This Resemblance Conceal What Is Not Yet Directly Devoted To Pecuniary Gain.