People Need Bhags - Big Hairy Audacious

Throw Leaders Into An Extreme Environment, And It Will Separate The Stark Differences Between Greatness And Mediocrity.

That Good Is The Enemy Of Great Is Not Just A Business Problem. It Is A Human Problem.

Look, I Don't Really Know Where We Should Take This Bus. But I Know This Much: If We Get The Right People On The Bus, The Right People In The Right Seats, And The Wrong People Off The Bus, Then We'll Figure Out How To Take It Someplace Great.

The Main Point Is First Get The Right People On The Bus (and Wrong People Off The Bus) Before You Figure Out Where To Drive It. The Second Key Point Is The Degree Of Sheer Rigor In People Decisions In Order To Take A Company From Good To Great.

An Organization Is Not Truly Great, If It Cannot Be Great Without You.