People Need Bhags - Big Hairy Audacious

The Inner Experience Of Fallure Is Totally Different Than Failure. Going To Fallure Means 100% Commitment - You Leave Nothing In Reserve, No Mental Or Physical Resource Untapped, You Never Give Yourself A Psychological Out. Failure Means Making A Decision To Let Go, To Be Less Than 100% Committed, When Confronted By Fear, Pain And Uncertainty.

Those Who Build Great Companies Understand That The Ultimate Throttle On Growth For Any Great Company Is Not Markets, Or Technology, Or Competition, Or Products. It Is One Thing Above All Others: The Ability To Get And Keep Enough Of The Right People.

It May Seem Odd To Talk About Something As Soft And Fuzzy As "passion" As An Integral Part Of A Strategic Framework. But Throughout The Good-to-great Companies, Passion Became A Key Part Of The Hedgehog Concept.

The Best Ceos In Our Research Display Tremendous Ambition For Their Company Combined With The Stoic Will To Do Whatever It Takes, No Matter How Brutal (within The Bounds Of The Company's Core Values), To Make The Company Great. Yet At The Same Time They Display A Remarkable Humility About Themselves, Ascribing Much Of Their Own Success To Luck, Discipline And Preparation Rather Than Personal Genius.

Level 5 Leaders Are Fanatically Driven, Infected With An Incurable Need To Produce Sustained Results. They Are Resolved To Do Whatever It Takes To Make The Company Great, No Matter How Big Or Hard The Decisions.