People Say I Am Cheap, And I

The Ikea Spirit Is Strong And Living Reality. Simplicity In Our Behavior Gives Us Strength. Simplicity And Humbleness Characterize Us In Our Relations With Each Others, Our Suppliers And Our Customers.

Time Is Your Most Important Resource. You Can Do So Much In Ten Minutes. Ten Minutes; Once Gone Is Gone For Good.

A Better Everyday Life Means Getting Away From Status And Conventions -- Being Freer And More At Ease As Human Beings.

The Word Impossible Has Been And Must Remain Deleted From Our Dictionary.

What Is Good For Our Customers Is Also In The Long Run Good For Us.