People Should Pursue What They're Passionate About.

Brand Is Just A Perception, And Perception Will Match Reality Over Time. Sometimes It Will Be Ahead, Other Times It Will Be Behind. But Brand Is Simply A Collective Impression Some Have About A Product.

For My Part, I Will Never Give Up, And I Mean Never.

Tesla Motors Was Created To Accelerate The Advent Of Sustainable Transport. If We Clear A Path To The Creation Of Compelling Electric Vehicles, But Then Lay Intellectual Property Landmines Behind Us To Inhibit Others, We Are Acting In A Manner Contrary To That Goal. Tesla Will Not Initiate Patent Lawsuits Against Anyone Who, In Good Faith, Wants To Use Our Technology.

I Think You Should Always Be Seeking Negative Feedback.

I Do Think There Is A Lot Of Potential If You Have A Compelling Product And People Are Willing To Pay A Premium For That. I Think That Is What Apple Has Shown. You Can Buy A Much Cheaper Cell Phone Or Laptop, But Apple's Product Is So Much Better Than The Alternative, And People Are Willing To Pay That Premium.