People Want To Go Where They Wanted

If You Can Influence The Leaders, Either With Or Without Their Conscious Cooperation, You Automatically Influence The Group Which They Sway. But Men Do Not Need To Be Actually Gathered Together In A Public Meeting Or In A Street Riot, To Be Subject To The Influences Of Mass Psychology. Because Man Is By Nature Gregarious He Feels Himself To Be Member Of A Herd, Even When He Is Alone In His Room With The Curtains Drawn.

The Best Place To Find Things: The Public Library.

We Govern What The Public Think About.

Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.

People Want To Go Where They Wanted To Be Led.