People Who Were Right A Lot Of

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

A Lot Of People – And I’m Just Not One Of Them – Believe That You Should Live For The Now. I Think What You Do Is Think About The Great Expanse Of Time Ahead Of You And Try To Make Sure That You’re Planning For That In A Way That’s Going To Leave You Ultimately Satisfied. This Is The Way It Works For Me.

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People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.