People Will Travel Anywhere For Good Food

21 Years Ago When I Started Cooking, To Be A Cook Meant That You Were Going To Stay In The Basement. Being A Chef, You Would Never Be On A Book Tour. You Could Never Dream That 20 Years Later On You Would Be On A Book Tour. It Wasn't A Part Of Your Dreams Because It Was Just Totally Unrealistic. When Did Cooks - Restaurant Cooks, Not Cooks That Have 15,000 Television Shows - When Did Cooks Become Part Of Pop Culture The Way They Are?

The Restaurant Industry Is Brutal.

You Wake Up, Your Life Is Discipline: There's Kids, Breakfast, Lunch Box, Go To Work, Discipline, Organization, Guests. Imagine The Semi-final Of Super Bowl. We Have That Every Day: Lunch And Dinner. We Play That Game. Then You Come Home And You Really Just Want To Drink A Beer. But Then You Discipline Yourself And You Have To Do This Thing, This Journal. It Was Painful But I'm So Happy I Did It. I Have Newfound Respect For People That Write.

People Will Travel Anywhere For Good Food - It's Crazy.

There's No Media Training. In Cooking School, There's Not Even Manager Training. You Learn The Fundamentals Of Cooking. Everything Else Is Learning By Doing.