Profitability Is The Sovereign Criterion Of The

If You Want To Predict The Future Create It.

In The Political, The Social, The Economic, Even The Cultural Sphere, The Revolutions Of Our Time Have Been Revolutions "against" Rather Than Revolutions "for"... On The Whole Throughout This Period The Man--or Party--that Stood For Doing The Positive Has Usually Cut A Pathetic Figure; Well Meaning But Ineffectual, Civilized But Unrealistic, He Was Suspect Alike To [by Both] The Ultras Of Destruction And The Ultras Of Preservation And Restoration.

There Is Every Indication That The Period Ahead Will Be An Innovative One, One Of Rapid Change In Technology , Society , Economy , And Institutions .

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

In Todays Economy, The Most Important Resource Is No Longer Labor, Capital Or Land; It Is Knowledge