Purpose Is A Desire For Something In

Persuasion Is Effected Through The Medium Of The Hearers, When They Shall Have Been Brought To A State Of Excitement Under The Influence Of Speech; For We Do Not, When Influenced By Pain Or Joy, Or Partiality Or Dislike, Award Our Decisions In The Same Way; About Which Means Of Persuasion Alone, I Declare That The System-mongers Of The Present Day Busy Themselves.

If There Is Some End Of The Things We Do, Which We Desire For Its Own Sake, Clearly This Must Be The Good. Will Not Knowledge Of It, Then, Have A Great Influence On Life? Shall We Not, Like Archers Who Have A Mark To Aim At, Be More Likely To Hit Upon What We Should? If So, We Must Try, In Outline At Least, To Determine What It Is.

Wicked Men Obey Out Of Fear. Good Men, Out Of Love

We Assume Therefore That Moral Virtue Is The Quality Of Acting In The Best Way In Relation To Pleasures And Pains, And That Vice Is The Opposite.

So It Is Naturally With The Male And The Female; The One Is Superior, The Other Inferior; The One Governs, The Other Is Governed; And The Same Rule Must Necessarily Hold Good With Respect To All Mankind.