Remember: If You Take Bivouac Equipment Along,

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

The Climbing As A Whole Is Not Very Esthetic Or Enjoyable; It Is Merely Difficult.

The Rules Of The Game Must Be Constantly Updated To Keep Up With The Expanding Technology. Otherwise We Overkill The Classic Climbs And Delude Ourselves Into Thinking We Are Better Climbers Than The Pioneers.