Research Can Trap You Into The Past.

Never Do Anything Yourself That You Can Hire Someone Else To Do, Especially If They Can Do It Better.

It May Well Be That Creativity Is The Last Unfair Advantage We're Legally Allowed To Take Over Our Competitors.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

Our Job Is To Bring The Dead Facts To Life.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.