Research Can Trap You Into The Past.

Word Of Mouth Is The Best Medium Of All.

It May Well Be That Creativity Is The Last Unfair Advantage We're Legally Allowed To Take Over Our Competitors.

The Real Giants Have Always Been Poets, Men Who Jumped From Facts Into The Realm Of Imagination And Ideas.

The Most Powerful Element In Advertising Is The Truth.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.