Run Lean; Avoid Unnecessary Expenses.

I Suspect In Most Companies, The Public Relations Person Is Down At No. 20 In The Pecking Order. But Here, He Is Fighting Incredibly Important Battles. If A Negative Story Starts Running Away With Itself In The Press And Is Not Dealt With Fast, It Can Badly Damage The Brand, And So We Put Enormous Weight On Our Pr People.

Entrepreneurial Business Favours The Open Mind. It Favours People Whose Optimism Drives Them To Prepare For Many Possible Futures, Pretty Much Purely For The Joy Of Doing So.

Nothing Else Even Comes Close.

If People Aren't Calling You Crazy, You Aren't Thinking Big Enough.

Success Cannot Be Measured In Wealth, Fame Or Power, But By Whether You Have Made A Positive Difference For Others.