Simplicity Is Really Hard.

If Something Is Not Good Enough, Stop Doing It.

When You're Trying To Solve A Problem On A New Product Type, You Become Completely Focused On Problems That Seem A Number Of Steps Removed From The Main Product. That Problem Solving Can Appear A Little Abstract, And It Is Easy To Lose Sight Of The Product.

Objects And Their Manufacture Are Inseparable, You Understand A Product If You Understand How It's Made.

I Am Keenly Aware That I Benefit From A Wonderful Tradition In The Uk Of Designing And Making.

Titles Or Organizational Structures, That’s Not The Lens Through Which We See Our Peers.