Simplicity Requires Ruthlessness.

I'm Not A Big Believer In Long-term Planning And Far-off Goals. In Fact, I Generally Set 3-month And 6-month Dreamlines. The Variables Change Too Much And In-the-future Distance Becomes An Excuse For Postponing Action.

The Least-crowded Channel For Meeting High Profile Bloggers Is In Person. Email Is The Most Difficult, The Most Crowded... I'm A Top 1,000 Blogger, Not A Top 100 Blogger, And I Get Hundreds Of Pitches By Email Every Week. Most Of Them I Don't Even See Because My Assistant Declines Them.

I Was An All-american In Wrestling In High School, Was National Champion In Chinese Kickboxing In 1999 And Have Spent A Lot Of Time Around Professional Athletes, Which Includes My Eight-plus Years As Ceo Of A Sports Nutrition Company.

Reality Is Negotiable.

I Still Feel There Are Much Smarter Self-promoters Out There Than Me. I Am Very Methodical About My Messaging, And I Know How To Gain Attention Very Quickly.