Simplification Is One Of The Most Difficult

Our Goal Is To Try To Bring A Calm And Simplicity To What Are Incredibly Complex Problems So That You're Not Aware Really Of The Solution.

We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.

And I Said Couldn't We Be More Moderate? And He Said Why? And I Said Because I Care About The Team. And He Said, 'no Jony, You're Just Really Vain. You Just Want People To Like You. I'm Surprised At You, Because I Thought You Really Held The Work Up As The Most Important And Not How You Are Perceived By People.' People Misunderstand Steve Because He Was So Focused.