Simplification Is One Of The Most Difficult

Our Goal Is To Try To Bring A Calm And Simplicity To What Are Incredibly Complex Problems So That You're Not Aware Really Of The Solution.

Simplicity Is Not The Absence Of Clutter.

The More I Learnt About This Cheeky - Almost Rebellious - Company, The More It Appealed To Me, As It Unapologetically Pointed To An Alternative In A Complacent And Creatively Bankrupt Industry. Apple Stood For Something And Had Reason For Being That Wasn't Just About Making Money.

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability

Designing And Developing Anything Of Consequence Is Incredibly Challenging.