So Let Me Be Clear: I'm Proud

Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

From Our Point Of View It's Important That Apple Not Be The Developer For The World. We Can't Take All Of Our Energy And All Of Our Care And Finish The Painting, Then Have Someone Else Put Their Name On It.

You Want To Be The Pebble In The Pond That Creates The Ripples For Change.

Apple Doesn't Do Hobbies As A General Rule.

I Don't Really Think Anything Microsoft Does Puts Pressure On Apple.