Someone Is Going To Make Your Product

[a Polaroid Camera] Places Before You A Thing That Is More Of The Thing Than The Thing Was.

True Creativity Is Characterized By A Succession Of Acts Each Dependent On The One Before And Suggesting The One After.

Someone Is Going To Make Your Product Obsolete. Make Sure It's You.

Work Only On Problems That Are Manifestly Important And Seem To Be Nearly Impossible To Solve. That Way You Will Have A Natural Market For Your Product And No Competition.

My Motto Is Very Personal And May Not Fit Anyone Else Or Any Other Company. It Is: Don't Do Anything That Someone Else Can Do. Don't Undertake A Project Unless It Is Manifestly Important And Nearly Impossible.