Someone Is Going To Make Your Product

There's A Tremendous Popular Fallacy Which Holds That Significant Research Can Be Carried Out By Trying Things. Actually It Is Easy To Show That In General No Significant Problem Can Be Solved Empirically, Except For Accidents So Rare As To Be Statistically Unimportant. One Of My Jests Is To Say That We Work Empirically -- We Use Bull's Eye Empiricism. We Try Everything, But We Try The Right Thing First!

It Is A Curious Property Of Research Activity That After The Problem Has Been Solved The Solution Seems Obvious.

An Invention That Is Quickly Accepted Will Turn Out To Be A Rather Trivial Alteration Of Something That Has Already Existed.

Marketing Is What You Do When Your Product Is No Good.

I Believe Quite Simply That The Small Company Of The Future Will Be As Much A Research Organization As It Is A Manufacturing Company.