Starbucks Represents Something Beyond A Cup Of

Success Is Something That Has To Be Earned Every Day.

We Are Not In The Coffee Business Serving People, We Are In The People Business Serving Coffee.

Most Business People Today Are Not Going To Invest In The Uncertainty That Exists In America.

The Success Of The Starbucks Has Been Based On This Balance Between Profitability And A Social Conscience. Everywhere We're Doing Business, Were Trying To Manage The Business Through The Lens Of Humanity.

Be Bold, But Be Fair. Don't Give In. If Others Around You Have Integrity, Too, You Can Prevail