Success Is Something That Has To Be

Overnight The Digital Age Had Changed The Course Of History For Our Company. Everything That We Thought Was In Our Control No Longer Was. But Within A Year We Had Invested In Social Media And Digital Experts. Now Starbucks Is The Number One Brand On Facebook.

Whatever You Do, Don't Play It Safe. Don't Do Things The Way They've Always Been Done. Don't Try To Fit The System. If You Do What's Expected Of You, You'll Never Accomplish More Than Others Expect.

Starbucks Has A Role And A Meaningful Relationship With People That Is Not Only About The Coffee.

I'm Optimistic About The Country; I'm Optimistic About The American People.

Any Business Today That Embraces The Status Quo As An Operating Principle Is Going To Be On A Death March.