The Aim Of Marketing Is To Make

To Make Knowledge Productive, We Will Have To Learn To See Both Forest And Tree. We Will Have To Learn To Connect.

The Large Organization Has To Learn To Innovate, Or It Won't Survive.

Knowledge Is The Source Of Wealth. Applied To Tasks We Already Know, It Becomes Productivity. Applied To Tasks That Are New, It Becomes Innovation.

Unless Strategy Evaluation Is Performed Seriously And Systematically, And Unless Strategists Are Willing To Act On The Results, Energy Will Be Used Up Defending Yesterday.

The Manager Is A Servant. His Master Is The Institution He Manages And His First Responsibility Must Therefore Be To It.