The Aim Of Marketing Is To Make

The Single Most Important Thing To Remember About Any Enterprise Is That There Are No Results Inside Its Walls. The Result Of A Business Is A Satisfied Customer.

The Enterprise Can Fulfill Its Human And Social Functions Only If It Prospers As A Business.

If A Manager Spends More Than 10 Percent Of His Time On "human Relations" The Group Is Probably Too Large.

Understanding Our Strengths, Articulating Our Values, Knowing Where We Belong -- These Are Also Essential To Addressing One Of The Great Challenges Of Organizations: Improving The Abysmally Low Productivity Of Knowledge Workers.

A Man Should Never Be Appointed Into A Managerial Position If His Vision Focuses On People's Weaknesses Rather Than On Their Strengths.