The Climbing As A Whole Is Not

Everything We Make Pollutes. The Most Responsible Thing We Can Do Is To Make Each Product As Well As We Know How So It Lasts As Long As Possible.

Once You Educate Yourself, You're Left With Choices.

Growth Isn't Central At All, Because I'm Trying To Run This Company As If It's Going To Be Here A Hundred Years From Now. And If You Take Where We Are Today And Add 15% Growth, Like Public Companies Need To Have For Their Stock To Stay Up In Value, I'd Be A Multi-trillion-dollar Company In 40 Years. Which Is Impossible, Of Course.

The Revolution Starts At The Bottom.

Surfing And Climbing Are Both Useless Sports. You Get To Be Conquistadors Of The Useless. You Climb To The Summit And There Is Nothing There. And You Could Hike To The Top From Another Direction. How You Get There Is The Important Part. It's The Same With Surfing.