The Consumer Isn't A Moron; She Is

I Know Of A Brewer Who Sells More Of His Beer To The People Who Never See His Advertising Than To The People Who See It Every Week. Bad Advertising Can Unsell A Product.

The Majority Of Business Men Are Not Capable Of An Original Thought, Simply Because They Cannot Escape The Tyranny Of Reason.

Every Advertisement Should Be Thought Of As A Contribution To The Complex Symbol Which Is The Brand Image.

Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

If You Have A Truly Big Idea, The Wrong Technique Won't Kill It. And If You Don't Have A Big Idea, The Right Technique Won't Help You