The Customer Is The Final Inspector.

What We're Doing Here Will Send A Giant Ripple Through The Universe.

Customers Always Want Something New

Death Is The Destination We All Share, No One Has Ever Escaped It. And That Is As It Should Be Because Death Is Very Likely The Single Best Invention Of Life.

An Ipod, A Phone, An Internet Mobile Communicator... These Are Not Three Separate Devices! And We Are Calling It Iphone! Today Apple Is Going To Reinvent The Phone. And Here It Is.

Focusing Is About Saying No.