The Customer Rarely Buys What The Business

Entrepreneurship Is “risky” Mainly Because So Few Of The So-called Entrepreneurs Know What They Are Doing.

It Is More Productive To Convert An Opportunity Into Results Than To Solve A Problem - Which Only Restores The Equilibrium Of Yesterday.

The Ultimate Resource In Economic Development Is People. It Is People, Not Capital Or Raw Materials That Develop An Economy.

Shoes Are Real. Money Is An End Result.

Most Discussions Of Decision Making Assume That Only Senior Executives Make Decisions Or That Only Senior Executives' Decisions Matter. This Is A Dangerous Mistake.