The Customer Rarely Buys What The Business

Never Underrate The Boss! The Boss May Look Illiterate. He May Look Stupid. But There Is No Risk At All In Overrating A Boss. If You Underrate Him He Will Bitterly Resent It Or Impute To You The Deficiency In Brains And Knowledge You Imputed To Him.

It Takes Far Less Energy To Move From First-rate Performance To Excellence Than It Does To Move From Incompetence To Mediocrity.

Management By Objective Works - If You Know The Objectives. Ninety Percent Of The Time You Don't.

Mission Defines Strategy, And Strategy Defines Structure.

Unless Strategy Evaluation Is Performed Seriously And Systematically, And Unless Strategists Are Willing To Act On The Results, Energy Will Be Used Up Defending Yesterday.