The Enemy Of Creativity Is Fear.

A Big Part Of Doing Your Work Is Defending Your Time And Your Attention So You Can Do Your Work.

Confusion Sets In When You're Not Sure If Your Product Or Service Is Bought Or Sold, Or Worse, If You Are A Salesperson Just Waiting For People To Buy.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

Don't Measure Anything Unless The Data Helps You Make A Better Decision Or Change Your Actions. If You're Not Prepared To Change Your Diet Or Your Workouts, Don't Get On The Scale.